Pricing

Website, SEO and Care Plan Pricing

A contractor website from me costs $1,200 to $2,500 for a simple 4 to 6 page site, or $2,500 to $4,500 for a larger site with more service and area pages. Local SEO setup starts at $600, and care plans run $39 to $199 a month. Every project gets one fixed quote after a 15-minute call.

USD pricesFixed quoteUpdated November 2026
Why the prices are here

Why I publish my prices

You'd ask me on the first call anyway, so here they are. A number you can see is more useful than a button that says contact for pricing, and it saves you a call if the budget doesn't fit. These are my real 2026 starting prices. Your project gets one fixed quote, and it doesn't creep up halfway through.

Websites

Website builds

Service sites are built on WordPress with Elementor, so you can edit them later. Prices are one-off.

Simple service site

$1,200 to $2,500

4 to 6 pages: a homepage, your core services, about and contact. The usual site for a plumber, electrician, HVAC company, cleaner or contractor.

Home service web design

Larger business site

$2,500 to $4,500

7 to 10 pages, with service area pages for the towns you cover and a blog for SEO.

Contractor website design

Website redesign

$1,500 to $3,000

Keep your content and domain, get a new design and structure, built on a private staging site before it replaces the old one.

Website redesign

Landing page

From $700

One page for a single offer or an ad campaign, with a quote form and tap-to-call.

Extra page

$250 to $450 a page

A new service or area page added to a site you already have.

UX audit

$400 to $700

A written report on what stops visitors from calling or buying, with recommendations in order of priority.

Moving off Wix or Squarespace

A move to WordPress adds redirect work, so you keep the traffic you already have. It gets quoted with the build.

Wix or Squarespace to WordPress

Included

What every website build includes

No add-on fees for the basics. These come with every site, at every price.

Built for phones

Mobile-first pages with your number as a tap-to-call link in the header on every page.

A quote request form

A short form for the leads who won't call, especially after hours.

Basic on-page SEO

Page titles, headings and page structure built around your services and towns.

Staging first

I build on a private staging site. You review it there before anything goes live.

2 rounds of revisions

Two rounds of changes are included in every build.

It's yours

Once the final payment is made, you own the site and its content.

Shopify

Shopify stores

I build on a free Shopify theme and customize it. If you'd rather have a premium theme, you buy its license from the Shopify Theme Store. Shopify bills its own monthly plan and any paid apps directly. There's no care plan for Shopify, because Shopify already handles hosting and updates. More on the Shopify store design page.

Shopify redesign

From $1,500

A new design and structure inside the store you already have. Products, orders and customers stay where they are.

New Shopify store

From $3,500

$3,500 to $6,000 for a store with up to about 50 products, with payments and shipping set up.

SEO

Local SEO and monthly SEO

Setup fixes the foundations once. A monthly plan keeps you climbing. Monthly plans are billed in advance, at the end of the month before, and need one month's notice to cancel. I don't run ads, but I can introduce you to a partner who does.

Local SEO setup

From $600

One-time. I audit where you show up now, fix your Google Business Profile, citations and service area pages, add a review link and sort the on-page basics.

  • Technical SEO setup: $600 to $1,000
  • Full SEO foundation, setup plus keyword research and strategy: $800 to $1,400

Local SEO for service businesses

Monthly SEO, content only

From $300 a month

Useful posts that answer what your customers search for, with a plain monthly report from Google Search Console.

  • 2 posts a month: $300
  • 4 posts a month: $550
  • 6 posts a month: $750
  • 8 posts a month: $950

Monthly SEO with link outreach

From $550 a month

Posts plus outreach to real, relevant sites to earn links back to yours. Plans run from $550 to $1,600 a month depending on posts and outreach volume.

  • Link results aren't guaranteed. A steady, transparent outreach process is.
  • Results usually start to show from month 3.
Care plans

Care plans for WordPress sites

Hosting only, or hosting plus updates, security, backups and edit time. For sites on WordPress.

What's includedHosting
$39/mo
Care
$99/mo
Most popular
Care Plus
$199/mo
Hosting, SSL, daily backups, uptime monitoring✓✓✓
Weekly WordPress, plugin and theme updates, with a visual check afterNo✓✓
Security scanningNo✓✓
Fix or restore if an update breaks somethingNo✓✓
Small edits (text, photos, hours)No30 min/mo2 hrs/mo
Monthly reportNo✓✓
Quarterly speed and SEO checkNoNo✓
Response time2 business days2 business daysNext business day

Month to month, with one month's notice to cancel. Pay yearly and get 2 months free. Anything beyond your plan is quoted upfront before I start. Full details on the website care plans page.

Timeline and payment

How long it takes and how you pay

Same process for every website project, whatever the size.

01

Call and fixed quote

A 15-minute call about your trade, your area and the jobs you want more of. Then one fixed number and a written service agreement.

02

Build, about 3 to 4 weeks

A simple 4 to 6 page site takes about 3 to 4 weeks, depending on how fast you send copy, photos and feedback. Larger sites take longer.

03

Pay in parts

Under $2,500: half to start, half before launch. $2,500 and up: 40% to start, 30% when you approve the design, 30% before launch. The site goes live once the last payment clears.

Costs extra

What isn't in the build price

Plain list, so nothing surprises you on the invoice.

Writing everything from scratch

If you send a short description of each service and real job photos, the build moves faster. If I write every page from scratch, expect the upper end of the range.

Booking, payments or a portal

A simple quote form is included. Online booking, payments or a customer portal add time, and the booking tool may charge its own monthly fee.

Hosting and upkeep after launch

Optional. Host and update the site yourself, or pick a care plan from $39 a month.

Pages added later

New service or area pages after launch are $250 to $450 a page.

Your domain

Registered in your name and paid to the registrar, usually $12 to $20 a year. I set it up with you so you always own it.

Plugin licenses

The premium plugins I build with are covered while your site is on my hosting or a care plan. If you host it yourself, you buy your own licenses.

Shopify plan and apps

Billed to you by Shopify and the app makers, not by me.

Ongoing SEO

Every build includes basic on-page SEO. Local SEO setup and monthly plans are priced separately, above.

By service

Details for each service

Each service page explains what the work involves. The FAQ pages answer the questions owners ask me before they hire me.

FAQ

Pricing questions

Do I have to pay the whole price up front?

No. Sites under $2,500 are paid half to start and half before launch. Bigger projects are 40% to start, 30% when you approve the design and 30% before launch. The split is written into the service agreement you sign before I start. Care plans are paid monthly, or yearly with 2 months free, and monthly SEO is billed in advance at the end of the month before.

Why would one site cost $1,200 and another $2,500?

Mostly pages and content. Each service and each main town you cover usually gets its own page, and every page needs its own copy, photos and SEO setup. If you send real job photos and a short description of each service, the build moves faster and lands lower in the range. If I write everything from scratch, or you need online booking or payments, expect the upper end.

Are there monthly fees after the site is built?

Only if you want them. You can host the site on your own hosting, run the updates yourself and pay me nothing after launch. If you'd rather hand it off, care plans are $39 a month for hosting only, $99 for full care or $199 for Care Plus. Tools you choose to add, like an online booking system, may charge their own monthly fee.

How much does it cost to add a page later?

$250 to $450 a page, for a new service or area page on a site you already have. The price depends on how much copy and photo work the page needs. Small edits fit into the edit time on Care and Care Plus, but a whole new page is always quoted separately, before I start.

Get in touch

Want a fixed number for your project?

Tell me your trade, the towns you cover and what you need. I'll reply within one US business day with a plan and a fixed quote.

Get a fixed quote

No pressure. A short call, a straight answer.

Let’s Talk