Portfolio  /  Krakow Tasty Tour
Food Tours · Experiences

Selling Kraków, One Tasting at a Time

A new food-tour business needed a home online that made people hungry and could take bookings from day one. I built the Shopify store, the Google profile, and everything around them.

Krakow Tasty Tour case study
Services
Shopify Design, Build, SEO & Hosting
Client
Krakow Tasty Tour
Industry
Food & Experiences
Location
Kraków, Poland
The Challenge

A new tour with no home online

The client was launching a Kraków food tour and needed the full package: a website and a Google Business Profile that made people crave the experience and could take bookings from the first day, not just a pretty page.

The Approach

Appetite first, logistics second, checkout last

1

Appetite-led imagery

Rich, real food and street photography over stock, so the craving does the selling.

2

Clear tour details

Tastings, pricing (167 PLN), timings, meeting-point map and free 24h cancellation, all upfront.

3

Frictionless booking

A Shopify flow tuned for experiences, not products, with fast checkout and wallet support.

Results & Impact

From launch to steadily rising bookings

Top 3
“Krakow food tour” in ~4 months
1,500+
Organic visits/month from zero
+40%
Bookings, month over month
5.0★
Google rating

From a standing start, the store reached the top of local food-tour search within months and now brings in steady, growing bookings.

What I Delivered

A storefront and a search presence

  • Shopify store design & build
  • Google Business Profile setup
  • On-page SEO optimisation
  • Monthly blog posts & SEO services
  • Booking & checkout configuration
  • Local-story content sections
  • Ongoing maintenance & hosting
  • Mobile-first responsive build
See The Build

A scroll through the finished tour site

krakowtastytour.com
Walking tours page
★★★★★

“Best website developer and designer, very responsive and reliable and delivers everything before time. Highly recommended.”

A
Afro
Co-Founder & CEO, Krakow Tasty Tour