Resources

Research and Free Resources

Original research on how local service businesses show up online, free calculators and the latest posts from the blog. Everything here is free to read and download, with no email required.

Research

Reports

Studies I run on real local business websites. Free to quote with credit and a link.

Cover of the DFW Home Service Website Report 2026
Full report · November 2026

DFW Home Service Website Report 2026

I tested 527 plumbing, electrical, HVAC, roofing and general contractor websites across nine Dallas-Fort Worth cities for speed, calls, booking and reviews. 10 pages of charts, results by trade and what to fix first.

Trade briefs

The same study, one trade at a time. Each brief compares that trade with the other four.

Cover of the HVAC Websites in DFW 2026 brief

HVAC Websites in DFW

Booking leads the pack, speed and reviews lag. 4-page brief.

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Cover of the Plumbing Websites in DFW 2026 brief

Plumbing Websites in DFW

Easy to call, slow to load. 4-page brief.

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Cover of the Electrical Websites in DFW 2026 brief

Electrical Websites in DFW

Fewest call links, most hidden reviews. 4-page brief.

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Cover of the Roofing Websites in DFW 2026 brief

Roofing Websites in DFW

The slowest trade in DFW. 4-page brief.

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Cover of the General Contractor Websites in DFW 2026 brief

General Contractor Websites in DFW

Fastest on paper, thinnest on trust signals. 4-page brief.

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Calculators

Free calculators

Get real numbers without talking to anyone.

Website cost

Website cost calculator

Pick what you need and see my 2026 price range, plus your first-year total with hosting or a care plan.

Estimate your website cost
SEO

SEO break-even calculator

Enter your average job value, margin and close rate to see how many extra leads SEO has to bring in to pay for itself.

Check your SEO break-even
Blog

Latest from the blog

Practical guides on websites, local SEO and getting more calls.

Get in touch

Have a question about your own site?

Send me the link and I'll tell you what I'd fix first.

Free site check

A short reply with real numbers.

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