Portfolio  /  TTM-Store
E-commerce · Table Tennis Retail

A Conversion-Focused Shopify Redesign for TTM-Store

The old Shopify store wasn't converting, the homepage read more like a blog than a shop, and a cluttered backend made products hard to manage. I redesigned both the front and back end.

TTM-Store case study
Services
Shopify Redesign, UX, SEO & Ad Pages
Client
TTM-Store
Industry
E-commerce / Sports Retail
Location
Germany
The Challenge

A store that was hard to shop and hard to manage

TTM's old Shopify site wasn't converting. The homepage read more like a personal blog than a shop, too many categories made products hard to find, and a messy custom backend made it painful for the team to fill in product details. It needed a rebuild on both sides of the screen.

The Approach

Fix the backend, then rebuild the shopfront

1

Backend, made usable

Reworked the messy custom backend so the team knows exactly what to fill in, and it renders properly on the front.

2

Homepage & PDPs rebuilt

A conversion-first homepage, reorganised category pages with better filtering, and dynamic spec tables that build from metafields per product and category.

3

Ready for campaigns

Redesigned About and Contact to match, plus two reusable Facebook/Instagram ad landing pages the client can reuse for campaigns.

Results & Impact

Faster, cleaner, and converting

+110%
Store conversion rate
−67%
Load time (5.4s → 1.8s)
+95%
Organic traffic, 3 months
−38%
Bounce rate

The redesign lifted conversion and speed across the board, turning a slow, hard-to-shop store into a fast, focused one.

What I Delivered

A full front-and-back redesign

  • Backend cleanup & simplification
  • Conversion-first homepage redesign
  • Reorganised category pages & filtering
  • Dynamic product spec tables from metafields
  • Redesigned About & Contact pages
  • 2 reusable FB/IG ad landing pages
  • On-page SEO + homepage copywriting
  • Faster, cleaner front-end build
See The Build

A scroll through the redesigned store

ttm-store.com
Homepage & products
★★★★★

“Absolute Empfehlung! Die Umsetzung war professionell, zuverlässig und genau so, wie ich es mir vorgestellt habe. Besonders herausragend waren der Service und die schnelle Erreichbarkeit. Das Ergebnis hat meine Erwartungen sogar übertroffen, ich würde jederzeit wieder mit Dat Design Lab zusammenarbeiten.”

Absolute recommendation. The work was professional, reliable and exactly how I imagined it. The service and quick responsiveness stood out, and the result even exceeded my expectations. I'd work with Dat Design Lab again any time.

L
Lukas Kurfer
Verified customer · Google review