Portfolio  /  Barcelona Party Pass
Nightlife · Tours & Experiences

A Conversion-Focused Website for Barcelona Party Pass

A well-known Barcelona pub crawl with a strong reputation, but a website that wasn't converting it into bookings. I designed and built a new one, and I manage it end to end.

Barcelona Party Pass case study
Services
Design, Build, Copy, SEO & Hosting
Client
Barcelona Party Pass
Industry
Nightlife / Experiences
Location
Barcelona, Spain
The Challenge

Turning a strong reputation into online bookings

Barcelona Party Pass had run pub crawls in the city for years, but their old website never turned that reputation into bookings. They didn't want another patch job, they wanted a brand-new site built to convert, on mobile, where the party crowd actually decides.

The Approach

Design the funnel around the decision to book

1

Vibe-led hero

Full-bleed nightlife photography and a bold, high-contrast hero that sells the night in three seconds.

2

Transparent pricing

Tiered ticket cards (1 night / 2 nights), what's-included icons, and free-cancellation reassurance up front.

3

Proof + repeat CTAs

A 5.0 Google rating and 322 reviews surfaced early, with booking prompts repeated down the whole page.

Results & Impact

Traffic and bookings that climb every month

~6x
Organic traffic in 6 months
4x
Online bookings vs old site
#1
For “Barcelona pub crawl”
5.0★
Google rating (322 reviews)

The rebuild turned a strong offline reputation into a booking engine, and ongoing SEO has kept traffic and rankings climbing month after month.

What I Delivered

Design, build, and ongoing management

  • Brand-new website design
  • WordPress + Elementor build
  • All website & blog copywriting
  • On-page SEO optimisation
  • Google Business Profile optimisation
  • Monthly blog posts & SEO services
  • Hosting & monthly maintenance
  • Mobile-first responsive build
See The Build

A scroll through the finished pub crawl page

barcelonapartypass.com
Pub crawl landing page
★★★★★

“Great website design from Dat. Super precise with details and gets the job done fast. If you also want super professional SEO optimisation services I would highly recommend.”

B
Brandon Corker-Brown
Co-Founder, Barcelona Party Pass