
Original research on how local service businesses show up online, free calculators and the latest posts from the blog. Everything here is free to read and download, with no email required.
Studies I run on real local business websites. Free to quote with credit and a link.

I tested 527 plumbing, electrical, HVAC, roofing and general contractor websites across nine Dallas-Fort Worth cities for speed, calls, booking and reviews. 10 pages of charts, results by trade and what to fix first.
The same study, one trade at a time. Each brief compares that trade with the other four.

Fastest on paper, thinnest on trust signals. 4-page brief.
DownloadGet real numbers without talking to anyone.
Pick what you need and see my 2026 price range, plus your first-year total with hosting or a care plan.
Estimate your website costEnter your average job value, margin and close rate to see how many extra leads SEO has to bring in to pay for itself.
Check your SEO break-evenPractical guides on websites, local SEO and getting more calls.
Get in touch
Send me the link and I'll tell you what I'd fix first.
We use cookies to improve your experience on our site. By using our site, you consent to cookies.
Manage your cookie preferences below:
Essential cookies enable basic functions and are necessary for the proper function of the website.
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
You can find more information in our Cookie Policy | Dat Design Lab and .