Bus24

Website Redesign & Development

Client Name

Bus24

Services

Website Design & Development

Project Duration

May - July 2024

Tools

Figma, WordPress, Elementor, Photoshop

Visit the Website

Project Challenge

Bus24, a passenger transportation company, had an outdated website that was not attracting any traffic. The goal was to give the website a new life, maintaining the brand identity while transforming it into a modern, user-friendly platform.

Objective

To redesign the Bus24 website, making it attractive, easy to use, and optimized for performance, while keeping it consistent with the company’s existing brand colors.

Strategic Design Approach

Competitor Analysis: Evaluated competitors to understand market standards and user expectations.
Website Audit: Identified underperforming or outdated elements in the existing site that needed updating or removal.
Design and Development: Focused on creating a visually appealing and navigable website layout using Figma, followed by development on WordPress with good SEO practices in mind to ensure visibility.

Process and Execution

Week 1 - 2

Research & Discovery

Competitor Analysis: Conducted in-depth evaluations of competing websites to establish benchmarks for design, functionality, and SEO practices. This analysis helped identify market trends and set clear objectives for the redesign.
Website Audit: Performed a comprehensive audit of the existing Bus24 site, identifying outdated content, underperforming pages, and areas lacking SEO efficiency. This assessment informed the strategic planning on what elements to retain, modify, or remove.

Week 3

Wireframe Development and User Feedback

Wireframe Development: Developed initial wireframes using Figma, focusing on optimizing user experience and ensuring intuitive navigation. Presented these wireframes to the client for feedback, incorporating suggestions into subsequent iterations.
User Feedback: Engaged potential users in feedback sessions to gather insights and validate design choices, ensuring the final product would meet user expectations and improve user engagement.

Week 4 - 5

Website Development and SEO Integration

Website Development: Constructed the redesigned site on WordPress, integrating a user-friendly layout and maintaining the brand’s iconic color scheme. Ensured that the development was responsive and accessible across all devices.
SEO Integration: Implemented foundational SEO practices to enhance discoverability, focusing on keyword optimization, meta tags, and alt text for images, aligning with best practices to boost organic search visibility.

Week 6

Testing, Final Adjustments, and Launch

Testing: Conducted extensive testing across different browsers and devices to ensure compatibility and functionality. Addressed any issues found during testing to ensure a seamless user experience.
Final Adjustments: Made final tweaks to the design and content based on testing results and client feedback, ensuring every aspect of the site was polished.
Launch: Officially launched the new website, followed by monitoring initial performance metrics and user feedback to plan any necessary post-launch optimizations.

Results

The redesigned website achieved measurable improvements in its digital presence:

Impressions

0 %

Organic Traffic

0 %

Organic Keywords

0 %

Key Benefits

Enhanced Online Visibility: The redesign has substantially broadened the online presence, enabling the company to reach a wider audience and strengthen market penetration.
Increased Customer Engagement: The new website offers enhanced navigability and user-friendliness, leading to increased interaction and prolonged visits, which indicates an improved user experience.
Improved Search Engine Rankings: Updates to the website have elevated its visibility in search engine results, making it easier for potential customers to find these reliable transportation services.
Brand Consistency: Retaining the brand’s visual identity has ensured that longstanding customers continue to recognize and trust the website, maintaining brand loyalty.

Conclusion

The strategic redesign of the Bus24 website successfully revitalized their online presence, enhancing user engagement and expanding their digital footprint. By focusing on user-friendly design and solid SEO foundations, Bus24 now enjoys a more robust and appealing online platform.

Project Gallery

Here you can see before and after pictures of the project, showcasing the transformative impact of the design solutions. Each image pair reflects my strategic approach to enhancing both functionality and visual appeal, bringing modern user experiences to life.