{"id":10035,"date":"2026-04-13T06:00:25","date_gmt":"2026-04-13T06:00:25","guid":{"rendered":"https:\/\/datdesignlab.com\/?p=10035"},"modified":"2026-10-26T15:28:38","modified_gmt":"2026-10-26T15:28:38","slug":"como-elegir-un-disenador-web","status":"publish","type":"post","link":"https:\/\/datdesignlab.com\/es\/blog\/how-to-choose-a-web-designer\/","title":{"rendered":"C\u00f3mo elegir un dise\u00f1ador web para tu peque\u00f1a empresa"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10035\" class=\"elementor elementor-10035\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b5d12a e-flex e-con-boxed e-con e-parent\" data-id=\"5b5d12a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-069b4fc elementor-widget elementor-widget-html\" data-id=\"069b4fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n  \/* bottom CTA styles (not in global) + safety so no button ever goes pink *\/\n  .ddl-ctasec{background:var(--dark);color:#cfcfcf;padding:clamp(56px,8vw,96px) var(--pad);border-radius:var(--radius-lg);margin:0 var(--panel-inset)}\n  .ddl-ctasec__in{max-width:var(--maxw);margin:0 auto;display:grid;grid-template-columns:1.25fr 1fr;gap:48px;align-items:center}\n  .ddl-ctasec .ddl-eyebrow{color:var(--accent)}\n  .ddl-ctasec h2{color:#fff;font-size:clamp(30px,4.6vw,50px);max-width:16ch;line-height:1.08}\n  .ddl-ctasec__note{color:#cfcfcf;font-size:16px;line-height:1.6;max-width:46ch;margin:22px 0 0}\n  .ddl-ctacard{background:#fff;border-radius:var(--radius);padding:40px;text-align:center}\n  .ddl-ctacard h3{font-size:26px;margin-bottom:10px;color:var(--ink)}\n  .ddl-ctacard p{margin:0 0 24px;font-size:16px;color:var(--muted)}\n  .ddl-ctacard .ddl-btn{width:100%;justify-content:center;padding:16px}\n  .ddl-ctasec .ddl-btn,.ddl-ctasec .ddl-btn:hover,.ddl-ctasec .ddl-btn:focus,.ddl-ctasec .ddl-btn:active{background:var(--ink)!important;color:#fff!important}\n  @media(max-width:760px){.ddl-ctasec__in{grid-template-columns:1fr;gap:36px}}\n<\/style>\n<!-- ===================== HERO ===================== -->\n<section class=\"sp-hero\">\n  <div class=\"sp-hero__in\">\n    <nav class=\"sp-crumbs\" aria-label=\"Breadcrumb\">\n      <a href=\"\/\">Home<\/a><span class=\"sep\">\/<\/span>\n      <a href=\"\/blog\/\">Blog<\/a><span class=\"sep\">\/<\/span>\n      <span class=\"cur\">How to choose a web designer<\/span>\n    <\/nav>\n    <span class=\"sp-hero__cat\">Business Insights<\/span>\n    <h1>How to Choose a Web Designer for Your Small Business<\/h1>\n    <div class=\"sp-hero__meta\">\n      <span>Updated Oct 26, 2026<\/span><span class=\"dot\"><\/span>\n      <span>8 min read<\/span>\n    <\/div>\n  <\/div>\n<\/section>\n<!-- ===================== BODY + SIDEBAR ===================== -->\n<section class=\"ddl-section\" style=\"padding-top:clamp(32px,4vw,52px)\">\n  <div class=\"sp-layout\">\n    <article class=\"ddl-post\" id=\"ddlPost\"><p class=\"ddl-post__lead\">To choose a web designer, decide what the site must achieve, shortlist three designers whose past work shows results for businesses like yours, then ask the same questions to all three: who does the work, how SEO is handled, what happens after launch, and who owns the site. Price comes last.<\/p><div class=\"ddl-post__tldr\"><h2>Key takeaways<\/h2><ul><li>Start with the outcome you need (calls, bookings, sales), not the look.<\/li><li>Compare freelancers, small studios, agencies and DIY on cost, speed and who you deal with day to day.<\/li><li>Ask every designer the same questions so you can compare like for like.<\/li><li>Walk away from anyone who won\u2019t say who owns the site, or promises guaranteed #1 rankings.<\/li><\/ul><\/div><h2>Step 1: decide what the site has to do<\/h2><p>Write one sentence: \u201cThe site needs to bring in more ___.\u201d Calls, bookings, quote requests, online sales. A designer who asks about this first is thinking about your business. One who jumps straight to colours and fonts is thinking about the portfolio.<\/p>\n<h2>Step 2: pick the right type of designer<\/h2><table><thead><tr><th>Option<\/th><th>Typical cost<\/th><th>Best for<\/th><th>Watch out for<\/th><\/tr><\/thead><tbody><tr><td>DIY builder (Wix, Squarespace)<\/td><td>Low upfront, monthly fees<\/td><td>Very small budgets, simple sites<\/td><td>Your time, limits on SEO, hard to leave<\/td><\/tr><tr><td>Marketplace freelancer<\/td><td>Low to mid<\/td><td>Small, clearly defined jobs<\/td><td>Varying quality, little strategy<\/td><\/tr><tr><td>Solo studio or specialist<\/td><td>Mid<\/td><td>Small businesses wanting one accountable person<\/td><td>Capacity; check timelines<\/td><\/tr><tr><td>Agency<\/td><td>Mid to high<\/td><td>Larger projects needing a team<\/td><td>Account managers between you and the work<\/td><\/tr><\/tbody><\/table><p>I run a one-person studio, so I\u2019m biased toward the third row. Read <a href=\"\/blog\/design-agency-vs-freelancer\/\">design agency vs freelancer<\/a> for the honest trade-offs.<\/p>\n<h2>Step 3: read the portfolio for results, not looks<\/h2><p>Look for businesses like yours and for numbers: more traffic, more bookings, better rankings. A beautiful site that nobody finds doesn\u2019t help you. If every portfolio piece is a mockup with no live link, ask why.<\/p>\n<h2>Step 4: ask these questions<\/h2><ol><li>Who will actually do the work, and who will I talk to?<\/li><li>What does the site need to achieve, in your words?<\/li><li>How do you handle SEO during the build?<\/li><li>Will the site be fast and work well on phones? How do you check?<\/li><li>What platform will you use, and why?<\/li><li>Who owns the domain, hosting, site files and accounts?<\/li><li>Can I update text and photos myself?<\/li><li>What happens after launch? Is there a care plan or support?<\/li><li>If you\u2019re replacing an existing site, how do you protect my rankings?<\/li><li>What exactly is included in the price, and what costs extra?<\/li><li>How long will it take, and what do you need from me?<\/li><li>Can I talk to a past client?<\/li><\/ol>\n<div class=\"ddl-post__cta\"><p>Want straight answers to all twelve for your project?<\/p><a class=\"ddl-btn ddl-btn--accent\" href=\"\/contact\/\">Book a 15-minute call<\/a><\/div>\n<h2>Red flags<\/h2><ul><li>Guaranteed #1 rankings on Google. Nobody can promise that.<\/li><li>They keep ownership of your domain or site.<\/li><li>No written scope, or a price with no breakdown.<\/li><li>No questions about your business before quoting.<\/li><li>Portfolio with no live sites.<\/li><\/ul>\n<h2>What it should cost<\/h2><p>With a small studio, a full small business site typically starts around $2,500, a landing page around $800 and a redesign around $1,500. Agencies usually cost more. See <a href=\"\/blog\/small-business-website-cost\/\">how much a small business website costs<\/a> for the full breakdown.<\/p>\n<h2>The bottom line<\/h2><p>Choose on outcomes, ownership and who you\u2019ll actually work with. Then compare price between designers who pass those tests. If you\u2019re weighing platforms too, read <a href=\"\/blog\/wordpress-vs-website-builders-small-business\/\">WordPress vs website builders<\/a>.<\/p><h2>Frequently asked questions<\/h2><div class=\"ddl-post__faq\"><details><summary>Should I hire a freelancer or an agency?<\/summary><p>For most small businesses, a solo specialist or small studio gives the best balance of cost and accountability. Agencies suit larger projects that need a team.<\/p><\/details><details><summary>How much does a web designer cost for a small business?<\/summary><p>With a small studio, full sites typically start around $2,500 and landing pages around $800. Agencies are usually higher.<\/p><\/details><details><summary>How long does it take to build a small business website?<\/summary><p>Usually 3 to 6 weeks, depending on the number of pages and how quickly content is ready.<\/p><\/details><details><summary>Who should own my website?<\/summary><p>You. The domain, hosting account and site files should be in your name or handed over at the end.<\/p><\/details><\/div><\/article>\n    <!-- end body -->\n    <!-- SIDEBAR (leave as-is) -->\n    <aside class=\"sp-aside\">\n      <div class=\"sp-widget\">\n        <h4>Search<\/h4>\n        <form class=\"sp-search\" action=\"\/\" method=\"get\" role=\"search\">\n          <input type=\"search\" name=\"s\" placeholder=\"Search articles\u2026\" aria-label=\"Search\">\n          <button type=\"submit\" aria-label=\"Search\">\u26b2<\/button>\n        <\/form>\n      <\/div>\n      <div class=\"sp-widget sp-toc\" id=\"spToc\" style=\"display:none\">\n        <h4>On this page<\/h4>\n        <ol id=\"spTocList\"><\/ol>\n      <\/div>\n      <div class=\"sp-widget sp-cta\">\n        <h4>Have a project?<\/h4>\n        <p>Tell me what you\u2019re building and I\u2019ll reply within a day.<\/p>\n        <a class=\"ddl-btn ddl-btn--accent\" href=\"\/contact\/\">Let\u2019s talk<\/a>\n      <\/div>\n      <div class=\"sp-widget\">\n        <h4>Recent posts<\/h4>\n        <div class=\"sp-rp\" id=\"spRecent\"><span style=\"font-size:13px;color:var(--muted-2)\">Loading\u2026<\/span><\/div>\n      <\/div>\n      <div class=\"sp-widget\">\n        <h4>Topics<\/h4>\n        <div class=\"sp-cats\" id=\"spCats\"><\/div>\n      <\/div>\n    <\/aside>\n  <\/div>\n<\/section>\n<!-- ===================== BOTTOM CTA (delete this whole section if your footer already has one) ===================== -->\n<section class=\"ddl-ctasec\">\n  <div class=\"ddl-ctasec__in\">\n    <div>\n      <p class=\"ddl-eyebrow\">Get in touch<\/p>\n      <h2>Tell me about your project, whether it\u2019s a website, UX\/UI, app, or SEO.<\/h2>\n      <p class=\"ddl-ctasec__note\">No forms, no pressure. Just tell me what you\u2019re building and I\u2019ll get back to you within a day.<\/p>\n    <\/div>\n    <div class=\"ddl-ctacard\">\n      <h3>Have a project in mind?<\/h3>\n      <p>Tell me what you\u2019re building and I\u2019ll get back to you within a day.<\/p>\n      <a class=\"ddl-btn\" href=\"\/contact\/\">Let\u2019s Talk<\/a>\n    <\/div>\n  <\/div>\n<\/section>\n<!-- Article schema (invisible) -->\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"BlogPosting\",\"headline\":\"How to Choose a Web Designer for Your Small Business\",\"description\":\"How to choose a web designer for a small business: freelancer vs agency vs DIY compared, 12 questions to ask, red flags to avoid and what it should cost.\",\"author\":{\"@type\":\"Person\",\"name\":\"Dat Truong\"},\"publisher\":{\"@id\":\"https:\/\/datdesignlab.com\/#organization\"},\"datePublished\":\"2026-04-13\",\"dateModified\":\"2026-10-26\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/datdesignlab.com\/blog\/how-to-choose-a-web-designer\/\"},\"url\":\"https:\/\/datdesignlab.com\/blog\/how-to-choose-a-web-designer\/\"}<\/script>\n<!-- FAQ schema for rich results + AI extraction (invisible, leave as-is \/ update if you change the FAQ) -->\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Should I hire a freelancer or an agency?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"For most small businesses, a solo specialist or small studio gives the best balance of cost and accountability. Agencies suit larger projects that need a team.\"}},{\"@type\":\"Question\",\"name\":\"How much does a web designer cost for a small business?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"With a small studio, full sites typically start around $2,500 and landing pages around $800. Agencies are usually higher.\"}},{\"@type\":\"Question\",\"name\":\"How long does it take to build a small business website?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Usually 3 to 6 weeks, depending on the number of pages and how quickly content is ready.\"}},{\"@type\":\"Question\",\"name\":\"Who should own my website?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"You. The domain, hosting account and site files should be in your name or handed over at the end.\"}}]}<\/script>\n<!-- Breadcrumb schema (update the last name per post) -->\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/datdesignlab.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/datdesignlab.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to choose a web designer\",\"item\":\"https:\/\/datdesignlab.com\/blog\/how-to-choose-a-web-designer\/\"}]}<\/script>\n<!-- Sidebar behaviour: TOC + recent posts + topics (leave as-is) -->\n<script>\n(function(){\n  if(window.__ddlPostInit)return; window.__ddlPostInit=1;\n  function decode(h){var d=document.createElement('div');d.innerHTML=h||'';return (d.textContent||'').trim();}\n  var post=document.getElementById('ddlPost'),tocBox=document.getElementById('spToc'),tocList=document.getElementById('spTocList');\n  if(post&&tocList){\n    var heads=post.querySelectorAll('h2'),items=[];\n    heads.forEach(function(h,i){\n      if(h.closest('.ddl-post__tldr'))return;\n      if(!h.id)h.id='h-'+i+'-'+h.textContent.trim().toLowerCase().replace(\/[^a-z0-9]+\/g,'-').replace(\/^-|-$\/g,'');\n      var li=document.createElement('li'),a=document.createElement('a');\n      a.href='#'+h.id;a.textContent=h.textContent.trim();li.appendChild(a);tocList.appendChild(li);items.push({a:a,h:h});\n    });\n    if(items.length>=3){tocBox.style.display='block';\n      var obs=new IntersectionObserver(function(es){es.forEach(function(e){if(e.isIntersecting){items.forEach(function(it){it.a.classList.toggle('on',it.h===e.target);});}});},{rootMargin:'-80px 0px -70% 0px'});\n      items.forEach(function(it){obs.observe(it.h);});\n    }\n  }\n  var rp=document.getElementById('spRecent');\n  if(rp){var here=location.pathname.replace(\/\\\/$\/,'');\n    fetch('\/wp-json\/wp\/v2\/posts?_embed&per_page=5').then(function(r){return r.ok?r.json():[];})\n      .then(function(posts){\n        var out=(posts||[]).filter(function(p){return (p.link||'').replace(\/\\\/$\/,'').indexOf(here)===-1;}).slice(0,4);\n        if(!out.length){rp.innerHTML='<span style=\"font-size:13px;color:var(--muted-2)\">No other posts yet.<\/span>';return;}\n        rp.innerHTML=out.map(function(p){var m=p._embedded||{},img=(m['wp:featuredmedia']&&m['wp:featuredmedia'][0]&&m['wp:featuredmedia'][0].source_url)||'';\n          return '<a href=\"'+p.link+'\"><span class=\"sp-rp__img\"'+(img?(' style=\"background-image:url(\\''+img+'\\')\"'):'')+'><\/span><span class=\"sp-rp__t\">'+decode(p.title&&p.title.rendered)+'<\/span><\/a>';}).join('');\n      }).catch(function(){rp.innerHTML='';});\n  }\n  var cats=document.getElementById('spCats');\n  if(cats){fetch('\/wp-json\/wp\/v2\/categories?per_page=100&orderby=count&order=desc').then(function(r){return r.ok?r.json():[];})\n      .then(function(list){var out=(list||[]).filter(function(c){return c.count>0&&c.name.toLowerCase()!=='uncategorized';}).slice(0,8);\n        cats.innerHTML=out.map(function(c){return '<a href=\"'+c.link+'\">'+decode(c.name)+'<\/a>';}).join('');}).catch(function(){});\n  }\n})();\n<\/script>\n<script>\n(function(){var h=document.querySelector('.sp-hero');if(!h)return;var s=location.pathname.replace(\/\\\/+$\/,'').split('\/').pop();if(!s)return;fetch('\/wp-json\/wp\/v2\/posts?slug='+encodeURIComponent(s)+'&_embed').then(function(r){return r.ok?r.json():[];}).then(function(a){var p=a&&a[0];if(!p)return;var m=p._embedded||{};var img=(m['wp:featuredmedia']&&m['wp:featuredmedia'][0]&&m['wp:featuredmedia'][0].source_url)||'';if(img)h.style.setProperty('--sp-hero-img','url(\"'+img+'\")');}).catch(function(){});})();\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>C\u00f3mo elegir un dise\u00f1ador web para una peque\u00f1a empresa: freelancer vs. agencia vs. hacerlo t\u00fa mismo, 12 preguntas que hacer, se\u00f1ales de alerta y cu\u00e1nto deber\u00eda costar.<\/p>","protected":false},"author":1,"featured_media":10037,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[125,128,127,126],"class_list":["post-10035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-mobile-app-design-blogs","tag-small-business-website","tag-web-design-process","tag-web-design-tips","tag-web-designer"],"_links":{"self":[{"href":"https:\/\/datdesignlab.com\/es\/wp-json\/wp\/v2\/posts\/10035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/datdesignlab.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/datdesignlab.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/datdesignlab.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/datdesignlab.com\/es\/wp-json\/wp\/v2\/comments?post=10035"}],"version-history":[{"count":20,"href":"https:\/\/datdesignlab.com\/es\/wp-json\/wp\/v2\/posts\/10035\/revisions"}],"predecessor-version":[{"id":11058,"href":"https:\/\/datdesignlab.com\/es\/wp-json\/wp\/v2\/posts\/10035\/revisions\/11058"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/datdesignlab.com\/es\/wp-json\/wp\/v2\/media\/10037"}],"wp:attachment":[{"href":"https:\/\/datdesignlab.com\/es\/wp-json\/wp\/v2\/media?parent=10035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/datdesignlab.com\/es\/wp-json\/wp\/v2\/categories?post=10035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/datdesignlab.com\/es\/wp-json\/wp\/v2\/tags?post=10035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}