{"id":11281,"date":"2026-11-06T12:37:49","date_gmt":"2026-11-06T12:37:49","guid":{"rendered":"https:\/\/datdesignlab.com\/?page_id=11281"},"modified":"2026-11-06T14:44:26","modified_gmt":"2026-11-06T14:44:26","slug":"seo","status":"publish","type":"page","link":"https:\/\/datdesignlab.com\/es\/seo\/","title":{"rendered":"Local SEO by Location"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"11281\" class=\"elementor elementor-11281 elementor-bc-flex-widget\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ad8b2e e-flex e-con-boxed e-con e-parent\" data-id=\"5ad8b2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c611696 elementor-widget elementor-widget-html\" data-id=\"c611696\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\n  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.sv-step__n{width:54px;height:54px;border-radius:50%;display:grid;place-items:center;background:var(--sv-dark);color:var(--sv-gold);border:6px solid #f4f4f2;box-sizing:border-box;font-weight:700;margin:0 0 20px;position:relative;z-index:1;box-shadow:0 0 0 1px rgba(185,178,122,.6)}\n.sv-band--tint .sv-step__n{border-color:#f5f3ea}\n@media (max-width:860px){.sv-wrap .lp-head,.lp-bento,.lp-grid2,.lp-grid3{grid-template-columns:1fr}.lp-bento .lp-feature{grid-row:auto}.lp-stats{grid-template-columns:1fr 1fr;gap:26px 0}.lp-stats>div:nth-child(3){border-left:0;padding-left:0}.sv-wrap .sv-steps::before{display:none}}\n<\/style><style id=\"lp-hub\">.lp-chips a{border:1px solid rgba(255,255,255,.18);border-radius:999px;padding:6px 12px;font-size:13px;color:rgba(255,255,255,.85);text-decoration:none!important;transition:border-color .2s,color .2s}.lp-chips a:hover{border-color:var(--sv-gold);color:var(--sv-gold)}div.lp-area{min-height:0}.lp-area__links{display:flex;flex-wrap:wrap;gap:10px 22px;margin-top:auto;font-weight:600;font-size:14.5px}.lp-area__links a{color:inherit}.lp-area--dark .lp-area__links a{color:var(--sv-gold)}.lp-src{margin:0;font-size:13px;color:var(--muted,#666);line-height:1.6}.lp-src a{color:inherit}<\/style><div class=\"sv-wrap\"><section class=\"sp-hero sp-hero--img sp-hero--city\"><figure class=\"sp-hero__bg\" aria-hidden=\"true\"><img src=\"\/wp-content\/uploads\/2026\/11\/google-search-on-phone-1536x1024.webp\" alt=\"Smartphone showing Google search in a hand\" fetchpriority=\"high\" decoding=\"async\"><\/figure><div class=\"sp-hero__in\"><nav class=\"sp-crumbs\" aria-label=\"Breadcrumb\"><a href=\"\/\">Home<\/a><span class=\"sep\">\/<\/span><span class=\"cur\">Local SEO<\/span><\/nav><span class=\"sp-hero__cat\">By location<\/span><h1>Local SEO by location<\/h1><p class=\"sv-lead\">Local SEO is how a service business gets into Google's map results in the towns it actually works in. Google ranks local results on relevance, distance and prominence, and distance changes every time the searcher is in a different suburb. These pages cover the areas I work in, starting with Texas.<\/p><div class=\"sv-hero-cta\"><a class=\"ddl-btn ddl-btn--accent\" href=\"\/contact\/\">Book a 15-minute call<\/a><a class=\"ddl-btn\" href=\"\/services\/local-seo-for-service-businesses\/\">How local SEO works<\/a><\/div><div class=\"lp-hero-meta\"><span class=\"lp-chip\">Serving <b>Dallas-Fort Worth<\/b><\/span><span class=\"lp-chip\">Setup from <b>$600<\/b><\/span><span class=\"lp-chip\">Texas first<\/span><\/div><\/div><\/section><section class=\"sv-section\"><div class=\"sv-in\"><div class=\"lp-head\"><div><span class=\"sv-eyebrow\">Locations<\/span><h2>Where I do local SEO<\/h2><\/div><p>Each state page lists the cities I have pages for and what is different about ranking there. More states will follow as I take on work in them.<\/p><\/div><div class=\"lp-grid3\"><a class=\"lp-area\" href=\"\/seo\/texas\/\"><span class=\"lp-area__pin\"><\/span><div class=\"lp-area__coord\">9 city pages<\/div><div class=\"lp-area__city\">Texas<\/div><p>Dallas, Fort Worth and seven DFW suburbs, plus how the map pack and Local Services Ads behave in North Texas.<\/p><span class=\"lp-area__go\"><i><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg><\/i>Local SEO in Texas<\/span><\/a><a class=\"lp-area lp-area--dark\" href=\"\/services\/local-seo-for-service-businesses\/\"><div class=\"lp-area__coord\">More states later<\/div><div class=\"lp-area__city\">Rest of the US<\/div><p>No state page yet, same setup and same prices. The service page explains how I run local SEO anywhere in the US.<\/p><span class=\"lp-area__go\"><i><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg><\/i>Local SEO for service businesses<\/span><\/a><a class=\"lp-area\" href=\"\/web-design\/\"><span class=\"lp-area__pin\"><\/span><div class=\"lp-area__coord\">Websites<\/div><div class=\"lp-area__city\">Need a site too?<\/div><p>If your current site can't hold city and service pages, start there. The web design pages are split by location the same way.<\/p><span class=\"lp-area__go\"><i><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg><\/i>Web design by location<\/span><\/a><\/div><\/div><\/section><section class=\"sv-section sv-band--tint\"><div class=\"sv-in\"><div class=\"lp-head\"><div><span class=\"sv-eyebrow\">How local search works<\/span><h2>Why the map changes from one town to the next<\/h2><\/div><p>Google names three factors for local results. One of them moves every time the customer is in a different place.<\/p><\/div><div class=\"sv-grid\"><div class=\"sv-card\"><span class=\"lp-idx\">01<\/span><span class=\"sv-ic\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"11\" cy=\"11\" r=\"6.5\"\/><path d=\"m20 20-4.2-4.2\"\/><\/svg><\/span><h3>Relevance: what you do<\/h3><p>Google describes it as how well a profile matches what someone is searching for. Your categories, your service list and a page per service are all in your control.<\/p><\/div><div class=\"sv-card\"><span class=\"lp-idx\">02<\/span><span class=\"sv-ic\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M12 21s-6.5-5.6-6.5-11a6.5 6.5 0 0 1 13 0c0 5.4-6.5 11-6.5 11z\"\/><circle cx=\"12\" cy=\"10\" r=\"2.3\"\/><\/svg><\/span><h3>Distance: where they are<\/h3><p>How far you are from the person searching. A roofer based in Garland is close to Garland searches and far from Frisco ones, whatever the profile says.<\/p><\/div><div class=\"sv-card\"><span class=\"lp-idx\">03<\/span><span class=\"sv-ic\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"m12 3.5 2.6 5.4 5.9.8-4.3 4.1 1 5.8L12 16.9l-5.2 2.7 1-5.8-4.3-4.1 5.9-.8z\"\/><\/svg><\/span><h3>Prominence: who knows you<\/h3><p>How well-known the business is, from reviews, links and mentions around the web. It builds slowly, so it rewards starting early and keeping at it.<\/p><\/div><\/div><p class=\"lp-note\" style=\"font-size:16px;line-height:1.6;max-width:72ch;color:var(--muted,#555)\">If you drive to your customers, Google treats you as a service area business: your address is hidden and you list the areas you cover instead. Google allows up to 20 of them, wants the whole area within about 2 hours of driving from your base, and since June 2025 no longer accepts whole states. So the list tells Google where you work, and a page for each main city, with real detail about the jobs you do there, gives it something to match when someone in that city searches. That is what city-level relevance means, and it is the part of distance you can work with. The full setup is on <a href=\"\/services\/local-seo-for-service-businesses\/\">local SEO for service businesses<\/a>.<\/p><\/div><\/section><section class=\"sv-section\"><div class=\"sv-in\"><div class=\"sv-head sv-head--center\"><span class=\"sv-eyebrow\">FAQ<\/span><h2>Common questions<\/h2><\/div><div><div class=\"ddl-post__faq\"><details><summary>Can I rank in a town where I don't have an office?<\/summary><p>Sometimes, but it is harder. Distance is one of Google's three local factors, so the map leans toward businesses close to the person searching. What helps further out is listing that town in your service area and having a page about real jobs you have done there. The regular results under the map depend less on distance, so a good city page can show up there even when the map doesn't show you.<\/p><\/details><details><summary>How many towns should I list as service areas?<\/summary><p>Only the ones you actually want jobs in. Google allows up to 20 and asks that the whole area stays within about 2 hours of driving from where you are based. Adding every town in range does not put you in the map in all of them, because distance and relevance still decide that town by town.<\/p><\/details><\/div><\/div><\/div><\/section><section class=\"sv-section\" style=\"padding-top:0\"><div class=\"sv-in\"><p class=\"lp-src\"><b>Sources:<\/b> <a href=\"https:\/\/support.google.com\/business\/answer\/7091\" rel=\"nofollow noopener\" target=\"_blank\">Google Business Profile Help: local ranking<\/a> \u00b7 <a href=\"https:\/\/support.google.com\/business\/answer\/9157481?hl=en\" rel=\"nofollow noopener\" target=\"_blank\">Google Business Profile Help: service areas<\/a> \u00b7 <a href=\"https:\/\/ppc.land\/google-bans-countries-and-states-from-business-profile-service-areas\/\" rel=\"nofollow noopener\" target=\"_blank\">PPC Land on the June 2025 service area change<\/a>. Checked November 2026.<\/p><\/div><\/section><\/div><section class=\"ddl-ctasec\"><div class=\"ddl-ctasec__in\"><div><p class=\"ddl-eyebrow\">Get in touch<\/p><h2>Want to show up in the towns you actually work in?<\/h2><p class=\"ddl-ctasec__note\">Tell me your trade, where you are based and the areas you cover.<\/p><\/div><div class=\"ddl-ctacard\"><h3>Talk about local SEO<\/h3><p>No pressure. A short call, a straight answer.<\/p><a class=\"ddl-btn\" href=\"\/contact\/\">Let\u2019s Talk<\/a><\/div><\/div><\/section><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"CollectionPage\",\"name\":\"Local SEO by location\",\"url\":\"https:\/\/datdesignlab.com\/seo\/\",\"publisher\":{\"@id\":\"https:\/\/datdesignlab.com\/#organization\"},\"about\":{\"@type\":\"Service\",\"serviceType\":\"Local SEO\",\"provider\":{\"@id\":\"https:\/\/datdesignlab.com\/#organization\"}},\"breadcrumb\":{\"@id\":\"https:\/\/datdesignlab.com\/seo\/#breadcrumb\"},\"mainEntity\":{\"@type\":\"ItemList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"url\":\"https:\/\/datdesignlab.com\/seo\/texas\/\",\"name\":\"Local SEO in Texas\"}]}}<\/script><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"BreadcrumbList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/datdesignlab.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Local SEO\",\"item\":\"https:\/\/datdesignlab.com\/seo\/\"}],\"@id\":\"https:\/\/datdesignlab.com\/seo\/#breadcrumb\"}<\/script><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Can I rank in a town where I don't have an office?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Sometimes, but it is harder. 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