About me
A one-person UX, Web Design & SEO studio creating clear, intuitive digital experiences for clients around the world.
Thoughtful Design. Measurable Results.
About Dat Design Lab
I split my time between the US and Europe , working remotely with startups, small businesses, and entrepreneurs who want websites, apps, and digital experiences that look great, function smoothly, and deliver real results. No agencies, no middlemen —just direct collaboration and hands-on expertise from start to finish.
My mission
My vision
I focus on usability, clean design, and performance so your website or app works beautifully for your users and supports your business goals.
I aim to design products that feel natural to use, help businesses grow, and connect people with what they need—without friction.
My Story
Dat Truong
From UX to Web, SEO & Product Design — How It All Started
My path into digital design began unexpectedly during an Erasmus project, where I collaborated with business, IT, and marketing students to develop an educational branding game. That was my first exposure to design thinking—and it completely changed my direction.
After completing my Master’s in International Business, I committed fully to UX design, completing two intensive bootcamps and diving into user research, usability principles, and product design. I loved the problem-solving, but I quickly realized something was missing:
Not every UX design gets built.
I wanted to see my work come to life, so I explored no-code and low-code tools—and that’s when everything clicked. With WordPress and modern builders, I could take a UX concept, design it, build it, launch it, and watch real users interact with it.
Then came SEO. Because a beautifully designed website is useless if nobody finds it.
Today, I bring all three disciplines together—UX, Web Development, and SEO—to help clients go from idea → design → live product → growth.