UX Audit for a Smoother E-Commerce Experience

A UX audit revealing key friction points with clear recommendations to improve conversions.

Services UX/UI Audit

Client TuningBox

Industry E-Commerce & Automotive Performance

Location Belgium

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The Challenge

TuningBox, a leader in automotive performance tuning, faced significant usability issues on their e-commerce platform, resulting in low conversions and high cart abandonment rates. The shopping experience was confusing, disjointed, and difficult to navigate, leading to frustrated users and lost sales.

To identify usability issues, analyze user behavior, and provide actionable design recommendations that would enhance the shopping experience, optimize navigation, and increase conversions.

Audit Findings & Recommendations

Product Display & Filtering

Issue: Users found it difficult to identify compatible vs. non-compatible products
Recommendation: Implement dynamic filtering that only displays relevant products based on vehicle selection, reducing clutter and confusion

Navigation & Shopping Flow

Issue: Many users relied on the browser’s back button to navigate, causing frustration
Recommendation: Introduce breadcrumb navigation and clear category links to improve shopping continuity

Cart Experience Optimization

Issue: Being immediately redirected to the cart page disrupted shopping momentum
Recommendation: Implement a mini-cart feature that allows users to view and edit their cart without leaving the page, keeping them engaged

Product Details & Checkout Flow

Issue: Clicking on a product forced users to a separate page, increasing load times and reducing shopping fluidity
Recommendation: Use overlay modals to show product details without leaving the page, keeping users in the browsing flow

Results & Deliverables

Full UX audit report outlining key friction points
Heuristic evaluation of the entire shopping flow
Navigation, filtering, and product display recommendations
Conversion optimization insights
Wireframes for improved product views and cart flow
Proposed layout improvements for category and product pages
Suggested interaction patterns (mini-cart, modals, breadcrumbs)
Prioritized action list for development

Final Thoughts

This UX audit provided TuningBox with a strategic roadmap to improve their e-commerce platform, enhancing usability, product visibility, and checkout flow. By diagnosing pain points and delivering actionable design recommendations, I helped set the stage for a smoother shopping experience and increased conversions.