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Revitalizing a Transport Brand Online
This wasn’t just a redesign — it was about building a modern digital presence that drives visibility and trust.
The Challenge
Bus24, a passenger transportation company, had an outdated website that struggled to attract traffic. The design was visually outdated, not user-friendly, and lacked SEO optimization, making it difficult for potential customers to find and engage with the service.
The goal was to revamp Bus24’s website while maintaining the brand identity, creating a modern, visually appealing, and easy-to-navigate platform that would improve user experience and search visibility.
Strategic Design Approach
Research & Competitor Analysis
- Evaluated industry-leading transportation websites to identify best practices in UX, SEO, and design trends.
- Audited the existing site’s weak points, including navigation issues and underperforming content.
Wireframing & UX Improvements
- Designed user-friendly wireframes in Figma, prioritizing simple navigation and accessibility.
- Collected user feedback to refine layouts, ensuring an intuitive experience.
Website Development & SEO Integration
- Built the site in WordPress with Elementor, focusing on responsive design for desktop and mobile users.
- Implemented SEO best practices: optimized meta tags, keywords, and image alt text to improve search rankings.
Testing & Launch
- Conducted cross-browser and device testing to ensure full functionality before launch.
- Made final adjustments based on feedback and launched the site with ongoing performance monitoring.
Results & Impact
After launch, Bus24 saw:
- 3,200% more Impressions
- 300% growth in organic traffic
- 125% more organic keywords ranked
- Enhanced Online Visibility
- Improved Search Engine Rankings
- Increased Customer Engagement
- Brand Consistency
What I Delivered
- Full Website Redesign
- UX Audit & Strategic Improvements
- Figma Wireframes
- WordPress + Elementor Development
- On-Page SEO Implementation
- Technical SEO & Performance Setup
- Cross-Browser & Device Testing
- Hosting Migration Support
- Post-Launch Optimization & Maintenance
Final Thoughts
The Bus24 website redesign successfully revitalized their online presence, making the platform more engaging, discoverable, and effective. This project highlights how strong UX and SEO strategies can transform a business’s digital footprint.
"Hiring Dat was the best move I ever made for my business! My old website was outdated and received no traffic. Dat created a beautiful new design in no time, and traffic started right away. I also transferred from my old hosting firm to Dat, and now I wouldn't trust my website to anyone else!"
