Portfolio  /  Industricta
Structural Engineering · B2B

Launching a Structural Engineer's Solo Practice Online

Industricta is a new structural design office, started by an engineer with 12 years of experience going solo. No website, no Google listing, no client list to lean on. I built the whole online presence from zero, in Polish, with every service page written to rank.

Services
Design, Build, Copy, SEO & Google Business Profile
Client
Industricta
Industry
Structural Engineering
Location
Knurów, Poland
The Challenge

Twelve years of experience, zero online presence

Industricta is a new structural design office in Knurów: residential and commercial buildings, logistics and production halls, industrial plants, mining-damage areas, technical assessments and 3D scanning, all in BIM. The founder had 12 years of experience but, as a brand-new practice, no site, no listing and no reputation under the new name. A developer or plant manager searching for a structural engineer in Silesia had to be able to find him, trust him and call. The brief was to build everything from scratch, in a tone that reads like an engineering office, not an agency.

The Approach

Look like the work, rank for the work

1

Positioning first

Two specialisms lead: industrial structures and reinforced concrete. The headline promise is deadlines, and 12 years of experience is the first number on the page, so a new office doesn't read like a new office.

2

Industrial, not generic

Dark steel palette, monospaced labels, numbered sections, one orange accent. The phone number is the primary call to action, since engineering work starts with a call.

3

Seven pages built to rank

One page per service with scope, approach, related services and its own FAQ, mapped to Polish keyword research before any copy was written. Plus a verified Google Business Profile.

Results & Impact

Results coming soon

Oct 2026
Site and GBP live, from zero
7 pages
One per service, each built to rank
100% PL
All copy written in Polish
Day 1
Schema, FAQ and SEO structure live

The site and Google listing went live in October 2026. Rankings, impressions and enquiry numbers will be added here once there are 90 days of data.

What I Delivered

Positioning, site, copy, SEO and the Google listing

  • ✓Positioning & site structure
  • ✓Website design and WordPress + Elementor build
  • ✓All copy in Polish (home, about, 7 services, projects, team, contact)
  • ✓Keyword research & on-page SEO
  • ✓Technical SEO: schema, sitemap, performance
  • ✓Google Business Profile setup & verification
  • ✓Mobile-first responsive build
  • ✓Hosting & launch
See The Build

A scroll through the finished engineering site

industricta.pl
Homepage